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If you run a business in the UAE, your Google Business Profile drives local visibility. When customers search for services near them, Google shows map results first. Your profile decides if they call you or your competitor.

Follow these steps to improve rankings, increase calls, and get more foot traffic. http://localseoservicesdubai.com/

Claim and verify your profile

Go to Google Business Profile and claim your listing.

• Search your business name on Google Maps
• Click “Own this business?”
• Complete verification by phone, email, or postcard

Without verification, you cannot control or optimize your listing.

Use your exact business name

Your business name must match your trade license and storefront signage.

Do not add keywords like “Best,” “Cheap,” or location names unless they are part of your legal name. Keyword stuffing can lead to suspension.

Choose the right primary category

Your primary category has a major impact on ranking.

For example:
• If you run a dental clinic, choose “Dental Clinic,” not “Medical Center”
• If you own a car garage, choose “Auto Repair Shop”

Add relevant secondary categories, but keep them accurate.

Add complete business information

Fill every section.

• Business address
• Service areas if you serve customers at their location
• Phone number with UAE country code
• Website link
• Business hours including Ramadan timings
• Holiday hours for Eid and national holidays

Consistency matters. Your name, address, and phone number must match your website and social media pages.

Write a clear business description

You get 750 characters. Use them wisely.

Include:
• What you do
• Who you serve
• Your main services
• Your location in UAE

Example:

“We provide professional AC repair and maintenance services in Dubai Marina and JBR. Our certified technicians offer same day service for residential and commercial properties.”

Focus on clarity. Avoid promotional language.

Add high quality photos

Profiles with photos get more clicks and calls.

Upload:
• Exterior photos
• Interior photos
• Team photos
• Service photos
• Before and after photos

In the UAE, customers often check images before visiting restaurants, salons, or clinics.

Update photos monthly to stay active.

Collect and respond to reviews

Reviews influence both ranking and trust.

Ask happy customers to leave reviews. Send them your direct review link via WhatsApp or email.

Respond to every review.

• Thank customers for positive feedback
• Address complaints calmly and offer solutions

Businesses with 50 plus reviews and strong ratings usually see higher engagement.

Add services and products

List your services with descriptions and pricing if possible.

Example for a digital agency in Abu Dhabi:

• Website design
• SEO services
• Social media management

Detailed service listings help Google understand what you offer.

Use Google Posts weekly

Google Posts appear directly on your profile.

Post about:

• Promotions
• New services
• Events
• Special Ramadan offers
• Limited time discounts

Posting once per week keeps your profile active.

Enable messaging and call tracking

Turn on messaging so customers can contact you directly.

If possible, use call tracking software while keeping your main number consistent across platforms.

Track how many calls and messages your profile generates.

Answer questions in Q and A section

Anyone can ask questions on your profile.

Monitor this section regularly. Provide clear answers. Add common questions yourself and answer them.

Example:

“Do you offer home service in Sharjah?”
“Yes, we provide home service across Sharjah and Ajman.”

Optimize for local keywords naturally

Mention your city in:

• Description
• Posts
• Service descriptions

Examples:

“Car detailing services in Dubai”
“Best breakfast café in Abu Dhabi”

Keep it natural. Avoid repeating keywords excessively.

Monitor insights and adjust

Check Google Business Profile Insights.

Track:

• Search queries
• Calls
• Direction requests
• Website clicks

If most searches come from “near me” terms, focus on reviews and local relevance. If clicks are low, improve photos and description.

Stay consistent across all platforms

Your business details must match across:

• Website
• Instagram
• Facebook
• Local directories in UAE

Inconsistent information reduces trust and ranking strength.

Avoid common mistakes

Do not:

• Use fake reviews
• Add unrelated keywords to your business name
• Change categories frequently
• Ignore negative reviews
• Leave profile inactive for months

Consistency and accuracy win long term.

Final thoughts

Optimizing your Google Business Profile in the UAE is not complex. It requires consistency, accurate information, strong reviews, and regular updates.

If you apply these steps, you improve visibility, build trust, and increase inquiries from local customers who are ready to buy.

[AsjadkhanSEO]

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