There are various advantages to registering bank of america/plasma loyalty card:
It allows you to make online purchases. Most online businesses will not accept payments unless a legitimate “billing” address is provided. Your registered address will be used as the “billing” address required by retailers.
It enables Customer Service staff to assist you immediately when you require assistance.
It safeguards you in the event that the Card is ever lost or stolen. Our customer service person will be able to identify you as the cardholder and may be able to repay you for lost monies if you register the Card.